In today’s fast-paced world, having a robust online presence is critical for businesses to succeed. However, Micro, Small, and Medium Enterprises (MSMEs) often find it challenging to establish themselves in the digital world due to a lack of resources and expertise. Twiva, an influencer marketing and social commerce startup based in Nairobi, Kenya, aims to change this by giving MSMEs affordable, efficient, and digital access to markets.
Leveraging Social Media Influencers for Digital Marketing
Twiva harnesses the power of social media influencers to market and sell MSMEs’ products and services on social media platforms. The startup has developed a platform that connects businesses with influencers, making it easy for them to collaborate and create effective campaigns. This approach has proven successful, as influencers have a significant following on social media, and their followers trust their opinions. Through this method, businesses can leverage the influencer’s reach and credibility to promote their products and services, which helps them generate more leads and increase sales.
Affordable and Efficient Social Commerce Solution
Twiva’s platform is an affordable and efficient social commerce solution that helps MSMEs gain a foothold in the digital world. The platform provides businesses with tools and resources to create and manage their online presence, including an e-commerce platform, digital payments, and social media marketing. These tools are specifically designed for MSMEs, making them easy to use and accessible, even for those who lack technical expertise.
Creating Dignifying Digital Jobs
Twiva’s mission is not only to help businesses succeed but also to create dignifying digital jobs. The startup aims to create a digital economy where people can earn a decent living by working online. Twiva’s platform allows influencers to earn a commission for promoting and selling products and services, while MSMEs can expand their reach and increase their sales. This symbiotic relationship helps create a new type of job that is both dignifying and sustainable.
Twiva is a revolutionary startup that is transforming the digital landscape for MSMEs in Kenya and beyond. By providing affordable, efficient, and digital access to markets, the startup is enabling businesses to succeed in the digital world. Furthermore, Twiva’s focus on creating dignifying digital jobs is laudable, as it empowers people to earn a decent living while contributing to the growth of the digital economy.