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Finna – Revolutionizing Investment Decisions through Data-Driven Sustainability

Transforming Traditional Investment Decision-Making with Unstructured Data

Investment decisions in the finance industry have traditionally been based on a combination of intuition, expert knowledge, and data analysis. However, as society increasingly shifts its focus towards sustainability and environmental, social, and governance (ESG) considerations, investment decisions need to become more data-driven and transparent. This is where Finna comes in, a Stockholm-based startup that is revolutionizing investment decisions through data-driven sustainability.

The Need for Data-Driven Sustainability

Sustainability is a growing concern for investors, as they become increasingly aware of the impact of environmental and social factors on their portfolios. Yet, traditional data sources such as financial statements and market data provide only a small part of the picture. To make informed investment decisions, investors need access to unstructured data such as news, research reports, and legal documents, and this is where Finna comes in.

Transforming Unstructured Data into Actionable Metrics

Finna’s proprietary ESG engine uses machine learning algorithms to extract information from unstructured data, such as news articles and legal documents, and turn it into actionable ESG metrics. This means that investors can quickly and easily assess the sustainability of a company or investment opportunity, based on a wide range of factors including carbon footprint, human rights, and diversity.

Knowledge Center – The Key to Efficient Decision-Making

Finna’s Knowledge Center is a powerful tool that enables users to quickly find the information they need to make informed investment decisions. The Knowledge Center allows users to ask natural language questions and receive instant answers, based on Finna’s proprietary ESG engine. This means that users can quickly find the information they need, without having to spend hours sifting through endless documents and data sources.

Making Investment Decisions More Transparent

Finna is not just a tool for investors, but also a tool for making investment decisions more transparent. The platform allows users to easily bookmark and share information with colleagues, which means that everyone involved in the investment decision-making process can have access to the same information. This helps to reduce the risk of information asymmetry, and ensures that everyone involved in the investment decision-making process is working with the same information.

Joining Finna’s Journey

Finna is part of the KTH Innovation pre-incubator program, which means that the company is well-supported and has access to a wide range of resources. If you want to be part of Finna’s journey to revolutionize the finance industry, then the company offers a unique adventure and reward for you. By joining Finna, you can help to shape the future of investment decision-making, and make a real impact on the world.


Finna is a startup that is transforming traditional investment decision-making with its innovative ESG engine and Knowledge Center. By providing investors with access to unstructured data, Finna is helping to make investment decisions more data-driven, transparent, and sustainable. If you want to be part of the journey to disrupt one of the most important industries in the world, then Finna offers a unique opportunity to make a real impact.

Website: https://finna.ai

Twitter: https://twitter.com/finnaai

Facebook: https://www.facebook.com/finnaai

LinkedIn: https://www.linkedin.com/company/finna

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