As our lives become more focused on individual pursuits and less on social interaction, loneliness and isolation have become increasingly prevalent. But Laila, a social assistant app based in Buffalo, New York, is aiming to change that by using AI to predict group intent and provide tailored recommendations for users to get together with friends.
Social Interaction Made
Easy Laila’s mission is to make it easy for people to experience life with friends. The app works in the background, analyzing user data to generate predictions on group intent and personalized recommendations for social activities. It delivers nudges to users at the perfect time and place, prompting them to reach out to friends and make plans. In addition, Laila streams local events happening on campus or in the city, providing users with an easy way to discover new activities and events.
Targeting Loneliness on Campus
While Laila is available to everyone, the company is specifically targeting the college student demographic, where loneliness is a growing concern. According to studies, 64% of college students reported feeling very lonely during the last year. Laila’s tailored recommendations and nudges are designed to counteract this trend and help students develop stronger social connections. With a growing user base, Laila aims to expand to other demographics in the future.
Driving Traffic for Local Businesses
Laila’s business model is built around driving traffic to local businesses, which helps promote social interaction and boost local economies. By partnering with local businesses and events, Laila provides users with personalized recommendations for things to do, while also driving foot traffic and revenue for these businesses. The app creates a win-win situation for both users and businesses, promoting a sense of community and social interaction.
Laila’s innovative approach to social interaction is addressing an important issue in today’s society. By using AI to generate personalized recommendations and nudges, Laila is making it easier for people to connect and experience life with friends. The company’s mission to promote social interaction and boost local economies is creating a positive impact on communities around the country.