With the advent of technology, advertising has transformed and evolved significantly over the years. From traditional print media to digital marketing, the advertising industry has come a long way. The latest addition to the advertising industry is Cognitive Advertising Solutions, a Malta and Milan based startup that is using disruptive Cognitive Technologies to revolutionize advertising.
Founded in 2017, Cognitive Advertising Solutions uses deep learning to automatically predict consumer behavior and target the right consumer at the right time and in the right place. The company’s A.I. COGNITIVE ENGINE goes beyond traditional advertising methods, taking into account the consumer’s behaviors and traits to identify new consumer clusters, predicting specific needs and interests to develop fresh marketing strategies that improve campaign performance.
In this Startup Showcase, we’ll delve deeper into Cognitive Advertising Solutions and explore how the company is transforming the advertising industry.
Advanced Targeting and Personalization
Cognitive Advertising Solutions offers advanced targeting and personalization features, which help businesses to target their advertising efforts towards a more specific audience. The COGNITIVE SOCIAL AUDIENCE PROFILING engine of the company browses consumers’ interest analysis combined with their social conversations and images to gain access to a vast amount of profiled data about the desired audience. This data is then activated in the campaigns, which helps businesses to target their ads towards the right people. The Advertising Cognitive Engine associates every specific audience and personality trait with relevant content, ensuring that ads are relevant and engaging to the audience.
The advanced targeting and personalization features of Cognitive Advertising Solutions help businesses to improve their campaigns’ performance by ensuring that their ads reach the right people. By using deep learning algorithms, the company is able to predict the behavior of the target audience, which helps businesses to create more effective and engaging ads.
Revolutionizing Video Advertising
Cognitive Advertising Solutions is revolutionizing video advertising by using disruptive Cognitive Technologies to assure real user attention to the customer’s video spot. The company engages the user by offering the best related video content, ensuring that users stay engaged with the brand. The company’s A.I. COGNITIVE ENGINE deeper dives into consumers’ behaviors and traits to identify new consumer clusters and predict specific needs and interests, allowing businesses to create fresh marketing strategies that improve campaign performance.
By using Cognitive Technologies, Cognitive Advertising Solutions is making video advertising more effective, engaging, and interactive. With the company’s advanced targeting and personalization features, businesses can create ads that are relevant to the audience, increasing engagement and retention.
Cognitive Advertising Solutions is Malta and in Milan, but the company has a global reach. The company serves businesses from all over the world, helping them to create more effective and engaging ads. The company’s team of experts has a diverse background, including experience in advertising, technology, and data science.
Cognitive Advertising Solutions is a game-changer in the advertising industry, using disruptive Cognitive Technologies to assure real user attention to the customer’s advertising message. The company’s advanced targeting and personalization features, along with its revolutionizing video advertising, makes it a perfect solution for businesses looking to improve their advertising campaigns. With a global reach and a team of experts with diverse backgrounds, Cognitive Advertising Solutions is poised to transform the advertising industry.